RESEARCH GUIDE OBJECT
Strong UX evidence
Contextual research9Field Visits & Erthnography
Formative & Summative Usability(Actual Usesrs, Actual Tasks)
Web or Search Analytics
A/B or Multivariate Test
Task Analysis
Web or Search Analytics
Behavioural Studies
Moderate UX evidence
Heuristic evaluations.
Cognitive walkthroughs.
Usability Expert Feedback
User journey mapping
Diary studies.
Card sorting.
Eye tracking
Pop-up ‘guerilla’ research
Weak UX evidence
faux-usability test
Unmoderated, thinking aloud testing
Usability evaluations
Focus Groups
Surveys
Intuition, personal experience.
Opinions